PARDINI AND PIANTALLEGRA

Client:

Manifatture Norberto Pardini and Figli Spa

Context:

Manifatture Norberto Pardini & Figli Spa is a historic Tuscan company with a turnover of over 24 million EUR, specializing in the production and distribution of agricultural products. In 2020, the company involved Alveon to develop sales on Amazon for its gardening product brand “Piantallegra.”

Activities performed

Initially, the project focused on developing Amazon on a national scale. Subsequently, it expanded to the European level. Recently, Manifatture Norberto Pardini entrusted Alveon with a new project, namely the promotion and sales of a line of made-in-Italy kitchen products under the Pardini brand.

Alveon has actively worked to position Pardini products on the main European Amazon marketplaces, focusing especially on key success factors such as creating professional product listings, organic indexing, and marketing campaigns. These activities, combined with high-quality products and support from the Pardini company, have led to a gradual but steady growth in international sales.

Results

Thanks to the work of Alveon and Pardini, revenues are constantly growing. The activities have led to positive results on all major European Amazon marketplaces. The Pardini and Piantallegra brands are now recognized and appreciated by many online customers. The presence on Amazon also has an important effect in terms of brand visibility at both national and international levels, with positive repercussions on offline sales as well.