MEA GROUP
Client:
Mea Group Srl
Context:
Founded in 2014, IMIKI has established itself as a producer of wearable devices that blend lifestyle and innovation with a touch of elegance. Its rapid rise in the global market is the result of constant dedication to making technological innovation accessible to everyone through high-tech, design-oriented devices at affordable prices. Mea Group, the importer of IMIKI, recently involved Alveon to launch the brand on Amazon.
Activities performed
After an in-depth analysis of the target market, Alveon, in close collaboration with MEA Group’s marketing department, built a brand store, created product listings, and set up marketing campaigns. The activities were carried out in line with the goal of conveying and making the end consumer perceive the high quality and refined design of the products.
Results
The project is still in its early stages; however, the initial feedback is extremely positive. The product listings and brand store are among the best in the industry. The undisputed quality of IMIKI products is real and tangible, but it was not easy to convey this in a crowded market. The image on Amazon has been and will continue to be crucial for the product’s success across all sales channels.
