ITALWAX
Client:
Filobianco Spa
Context:
Filobianco Spa produces liposoluble Brazilian wax in its Italian facilities, primarily for professional use. The company distributes worldwide and is present in many countries through its subsidiaries or distributors. Initially, the company involved Alveon to support its American subsidiary in developing the Amazon market in the USA.
Activities performed
The Alveon team worked in close synergy with the client to better understand the target market and the product. All the main activities were carried out, including revising listings, brand store management, marketing campaign management, and much more. Crucial was also the collaboration in defining some products dedicated to the channel together with the client.
Results
In just 6 months of activity, there was an increase in turnover of over 500%. The brand gained significant visibility in the American market. Alveon’s activity on Amazon had a positive impact both online and offline. Following the very promising results, Filobianco expanded its collaboration with Alveon to other European countries as well.
